REUNIFY

SHOP

The zerozero longsleeve is our limited edition souvenir for the most important, most unifying sporting event of the Western hemisphere: the soccer world cup. With the politically controversial nation of Russia hosting the 2018 games, the championship once again comes to signify much more than a simple contest of will and skill between the different teams. Rather, it represents an attempt to set aside political differences and engage in fair competition; to create a pocket of equal opportunity in a time of shifting global power dynamics. With its simple black and white design, the zerozero longsleeve recalls the historical benchmarks of this monumental sporting event, and in effect, the history of international politics from the first global match to the current one. Zerozero is a celebration of what the championship is all about: a meeting of the whole world on a level playing field.

#reUNify2018 #ZeroZeroEdition

Campaign shot by 
Noah Heupel

EUNIFY

SHOP

A symbol of unrest and a call to action, the EUnify Hood asks for critical engagement with the European project. The circle of stars on the front has been broken, representing the climate of uncertainty that has beset the Union. On the back, the phone number of the EU hotline recalls a unique resource of political education. In this time of crisis, the EUnify project is a crucial reminder that there is value in collaboration and strength in unity.

#EUnify #ProtectAllUnionsOfPeace

Campaign shot by
Andreas Schreiner

NEW ALT

SHOP

It’s 2018, and we’re looking for new alternatives. Alternatives to the detached body politic, to mindless consumerism, to environmental destruction and digital alienation. Alternatives to conservatism and right-wing nationalism, to fear and hate. Alternatives to gridlocked institutions and useless traditions, and everything else that holds us back. In collaboration with performance festival ALT_CPH 2018, Souvenir presents NEW ALT, for a generation that’s tired of crusty social institutions and the conventional ways of life. NEW ALT honors performance art as an exploration of our possible futures, our imagined realities, and bluntly, some better options. It’s 2018, and we’re looking for new alternatives.

#NewAlt #Alt_Cph18

Campaign shot by 
Timothy Schaumburg