CALL EU HOTLINE +80067891011

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The circle of stars on its front has been broken, representing the climate of uncertainty that has beset the Union. Under the hood, the phone number of the EU hotline recalls a unique resource of political education. The project began in May 2017, when we launched the EUnify hoodie as a comment on the shock of the Brexit vote. Since its release, the hoodie evolved from statement piece to movement, circulating on social media as a tool for political activation and representation. 

„For us, the EUnify project has grown into a continuous effort to raise awareness and promote engagement with EU politics and the European identity.“


With right-wing nationalism gaining ground, Brexit still pending and the Spanish-Catalan conflict unresolved, the mission to promote peace and unity is now more important than ever. The new extended EUnify collection includes, in addition to the iconic hoodie, a mug, a sweater, a long sleeve, a t-shirt, a cap, a beanie, socks pants and a patch, basically a full look; EUnify everything! Making the message even more universally wearable and easy for everyone to spread.  


Photography - Søren Drastrup
Art Direction - Filip Samuel Berg / Souvenir Official
Styling - Erik Raynal 

MAKE  THE WORLD A BETTER PLACE!
With PZtoday, Novembre and lessons by IDEA books, Martina Tiefenthaler, Romain Sochon, William Farr and Souvenir Official

MAKE  THE WORLD A BETTER PLACE!

CALL EU HOTLINE +80067891011
Use the hoodie as a medium of protest and a call to action. 

CALL EU HOTLINE +80067891011

Exactitudes 168. EUNIFY
Interview with Ari Versluis and Ellie Uyttenbroek 

Exactitudes 168. EUNIFY - Interview with Ari Versluis and Ellie Uyttenbroek 

BRIDGES OVER WALLS
Celebrating the 30th anniversary fall of the way(1961/1989 Berlin) - because the world is too small for walls!

BRIDGES OVER WALLS - Celebrating the 30th anniversary fall of the way(1961/1989 Berlin) - because the world is too small for walls!

NO SHAME IS FREEDOM
Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

NO SHAME IS FREEDOM - Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

SOUVENIR OFFICIAL x MISBHV
The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

SOUVENIR OFFICIAL x MISBHV - The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

NEW ALT
A collaboration with Danish art fair ALT_CPH and a search for alternatives instead of following traditions!

NEW ALT - A collaboration with Danish art fair ALT_CPH and a search for alternatives instead of following traditions!

SOUVENIR OFFICIAL x SELAM X
For every minute you are angry you lose sixty seconds of happiness, now that‘s a fact!

SOUVENIR OFFICIAL x SELAM X - For every minute you are angry you lose sixty seconds of happiness, now that‘s a fact!