Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free. Let‘s make paradise real! 


NO SHAME IS FREEDOM - FREEDOM IS NO SHAME




We have been made to feel ashamed of our bodies, and in return, learnt to shame those of others. Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free. Let‘s make paradise real. Together, we can recreate Eden!

When Eve and Adam disobeyed God’s command their eyes were opened, they saw that they were naked. Feeling shame, they sewed fig leaves together and made themselves coverings.

Today, the internet tells us to cover up and censor our bodies. It could have been such a paradise for us to play, express and push limits, a place where we could direct and curate ourselves. But we find ourselves reintroducing the modern day fig leaves; two little cherries, a star, a pink heart to carefully place on the parts we are told to hide. Online, our bodies are so easily banned but in reality no body is illegal, we should all feel free to have no shame.

To lift the shame off our shoulders, to get it off our chests, let’s dare to un-cover. Search for the openings, create the little gaps and holes; let heavy feelings whirl out and consent find a way in. The notion of NO SHAME is our call to a movement and transformation, to stand even more lucid, more articulate, more clear. Let the power of freedom circulate.

NO SHAME wishes to take part in a focus on body positivity for all; ages, genders, colors and sizes. The hoodie itself is used as a symbol of riot and activism, made in black, white and different skin colors, it features a significant hole in a place we all share! 


Together, we can recreate Eden!



Photography - Jakob Landvik
Art Direction - Filip Samuel Berg / Souvenir Official

MAKE  THE WORLD A BETTER PLACE!
With PZtoday, Novembre and lessons by IDEA books, Martina Tiefenthaler, Romain Sochon, William Farr and Souvenir Official

MAKE  THE WORLD A BETTER PLACE!

CALL EU HOTLINE +80067891011
Use the hoodie as a medium of protest and a call to action. 

CALL EU HOTLINE +80067891011

Exactitudes 168. EUNIFY
Interview with Ari Versluis and Ellie Uyttenbroek 

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Celebrating the 30th anniversary fall of the way(1961/1989 Berlin) - because the world is too small for walls!

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NO SHAME IS FREEDOM
Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

NO SHAME IS FREEDOM - Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

SOUVENIR OFFICIAL x MISBHV
The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

SOUVENIR OFFICIAL x MISBHV - The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

NEW ALT
A collaboration with Danish art fair ALT_CPH and a search for alternatives instead of following traditions!

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SOUVENIR OFFICIAL x SELAM X
For every minute you are angry you lose sixty seconds of happiness, now that‘s a fact!

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