THE HOODIE ENTERS THE MUSEUM

An exhibition at Het Nieuwe Instituut curated by Lou Stoppard explores the history and role of the hoodie, a banal yet controversial piece of clothing, with works by ...

The hoodie is at the centre of contemporary dress, hyped as a trend and a must-have item, but elsewhere, is also a signifier of moral panic, banned by certain institutions and dissected by the media as an emblem for inequality, crime or deviancy.

This exhibition at the museum Het Nieuwe Instituut in Rotterdam, explores the role of a fashion garment as a socio-political carrier. The hoodie tells many stories - tales of social inequality, youth culture, subculture, police brutality, racism, privacy, fear and style. It is a garment that sparks a range of emotions, communicating all manner of social and cultural ideas and nuances depending on the gender, geography, age, conduct and ethnicity of the wearer and, in turn, the prejudices and politics of the viewer. Popularised by Champion in the 1930s, the hoodie was a practical solution for workmen; it is now, arguably, Western Fashion’s last truly political garment.

Ari Versluis and Ellie Uyttenbroek, Exactitudes 168 - EUnify by Souvenir Official, 2019. OFF-WHITE, Airport Tape Collection, Men‘s Spring/Summer 2020
The Hoodiek 2019. Foto Johannes Schwartz.


Curated by Lou Stoppard the show is filled with mixed media exhibition, uniting artworks with garments, printed matter, digital footage, social media posts and other cultural artefacts. It will explore distinct and intersectional themes including the rise of surveillance culture and facial recognition technology; music and subculture; conversations around androgyny and gender fluidity; and the breakdown of traditional dress codes. The show will examine these themes in relation to the hoodie, challenging the viewer to consider its multifaceted relationship with contemporary culture. The exhibition will also contextualise the hoodie in fashion history, tracing its evolution from 1930s workwear to icon of streetwear

Prem Sahib, Umbra, 2019. Photo: Plastiques. Courtesy the artist and Jhaveri Contemporary.

Aitor Throup, Ganesh Hoody, 2008. Redevelopment of the original Ganesh Hoody featured in Throup’s 2006 collection ‘When Football Hooligans Become Hindu Gods’. RECONSTRUCT, SHRTSKRT HOODIE SKIRT, Retrograde Orbit collection Spring/Summer 2019. Raf Simons, Autumn/Winter 1997. Courtesy of David Casavant Archive. Raf Simons, Autumn/Winter 2004. Courtesy of David Casavant Archive. The Hoodie, 2019. Photo Johannes Schwartz.

Yohji Yamamoto, Sweater dress, c.1990. Collection of the Modemuseum Hasselt. Bag Carrier Cap, 1900 - 1940. Collection of the Museum Rotterdam. Cream-coloured hood, 1950-1970. Collection of the Museum Rotterdam. The Hoodie, 2019. Photo Johannes Schwartz.

Rick Owens, Mastodon, Autumn/Winter 2016. The Hoodie, 2019. Photo Johannes Schwartz.


The Hoodie brings together diverse artists and makers whose work in photography, film, installation, fashion, and other media is connected by a mutual interest in these central themes. Featuring loans and work by:

Yohji Yamamoto, Raf Simons, Helmut Lang, RECONSTRUCT, Liberated People, Hussein Chalayan x Puma, VETEMENTS, Aitor Throup, Dior, Champion, Vexed Generation, C.P. Company, Vollebak, Adam Harvey, Issey Miyake x Final Home, Project KOVR, Nike, Rick Owens, OFF-WHITE, Craig Green, A-Cold-Wall, IGNAZ, Gucci, SOUVENIR OFFICIAL, AMBUSH, BYBORRE, Patta, Astrid Andersen, Woei x Clone, JUUN.J.

John Edmonds, Devan Shimoyama, Sasha Huber, David Hammons, Tiane Doan na Champassak, Taryn Simon, Aaron Swartz, Prem Sahib, Dana Lixenberg, Hank  Willis Thomas Jan Heesters, Danielle van Ark, Bogomir Doringer, Thorsten Brinkmann, Shirley Baker, Ari Versluis and Ellie Uyttenbroek, Lisette Appeldorn, Campbell Addy, Angelica Falkening, Lucy and Jorge Orta, Wouter Paijmans.

Company Gallery, De Buck Gallery, S.M.A.K., V&A, Centraal Museum, Modemuseum Hasselt, David Casavant, Jhaveri Contemporary, Defares Collection, GRIMM Gallery, Jack Shainman Gallery, Museum Rotterdam, Allard Pierson/UvA, HyMag, Museum Jan Heestershuis, Tegenboschvanvreden, Gallery Güntner, Gallery Feldbuschwiesnerrudolph, The Estate of Shirley Baker, Studio Orta, Gucci Historical Archive, ANSH46.

Photo left credit: Gio Staiano. Vetements Ready To Wear Fall Winter 2016
Photo right credit: Model Adut Akech wears Balenciaga in i-D‘s The Earthwise Issue, Fall 2018. Photograph: Campbell Addy. Styling: Alastair McKimm

Exactitudes 168. by Ari Versluis and Ellie Uyttenbroek - EUnify hoodie by Souvenir Official

Prem Sahib, Umbra, 2019. Photo: Plastiques. Courtesy the artist and Jhaveri Contemporary.

Photo credit: John Akehurst. Lucy + Jorge Orta - Refuge Wear Intervention, London East End 1998

EUR HISTORY IS OUR HISTORY
A crucial reminder that there is value in collaboration and strength in unity - but where did it all start and will it have an end?

EUR HISTORY IS OUR HISTORY
A crucial reminder that there is value in collaboration and strength in unity.

SOUVENIR OFFICIAL
in collaboration with König Galerie, Novembre Magazine and adidas

SOUVENIR OFFICIAL in collaboration with König Galerie, Novembre Magazine and adidas

THE HOODIE ENTERS THE MUSEUM
An exhibition at Het Nieuwe Instituut in Rotterdam curated by Lou Stoppard explores the history and role of the hoodie.

THE HOODIE ENTERS THE MUSEUM

MAKE THE WORLD A BETTER PLACE!
With PZtoday, Novembre and lessons by IDEA books, Martina Tiefenthaler, Romain Sochon, William Farr and Souvenir Official

MAKE  THE WORLD A BETTER PLACE!

CALL EU HOTLINE +80067891011
Use the hoodie as a medium of protest and a call to action. 

CALL EU HOTLINE +80067891011

EXACTITUDES 168. EUNIFY
Interview with Ari Versluis and Ellie Uyttenbroek 

Exactitudes 168. EUNIFY - Interview with Ari Versluis and Ellie Uyttenbroek 

BRIDGES OVER WALLS
Celebrating the 30th anniversary fall of the way(1961/1989 Berlin) - because the world is too small for walls!

BRIDGES OVER WALLS - Celebrating the 30th anniversary fall of the way(1961/1989 Berlin) - because the world is too small for walls!

NO SHAME IS FREEDOM
Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

NO SHAME IS FREEDOM - Let‘s break the vicious circle, let’s take control, let‘s not be ashamed, but be free.

SOUVENIR OFFICIAL x MISBHV
The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

SOUVENIR OFFICIAL x MISBHV - The EUrave collaboration is about activating and awakening the youth politically: RAVE TOGETHER - VOTE TOGETHER!

NEW ALT
A collaboration with Danish art fair ALT_CPH and a search for alternatives instead of following traditions!

NEW ALT - A collaboration with Danish art fair ALT_CPH and a search for alternatives instead of following traditions!

SOUVENIR OFFICIAL x SELAM X
For every minute you are angry you lose sixty seconds of happiness, now that‘s a fact!

SOUVENIR OFFICIAL x SELAM X - For every minute you are angry you lose sixty seconds of happiness, now that‘s a fact!